My Grove Landing

Our Mission

MyGrove is empowering age 55+ active adults and their activity groups with online/mobile tools and a social media experience that connects them with fellow enthusiasts and celebrates the activities they are passionate about.

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  • Local Group Tools

    Functional tools for your offline activity groups.

  • Local Content & Events

    Content organized around the activities you are passionate about.

  • Social Experience

    A social experience to celebrate your expertise and achievements with fellow enthusiasts, neighbors or family.

About MyGrove

Based in Brooklyn, New York. MyGrove is committed to empowering age 55+ active adults and their local activity groups with tools and a social media experience designed specifically for them.

about my grove


Michael Gold Chief Executive Officer

CEO Electrotank (acquired by High5 Games 2013). COO of Animation Collective (acquired by Handmade Films 2009). PI of DARPA virtual collaboration project. Co-Founder Learnimation LLC, winner 13 SBIRs. BA in Economics, Amherst College. Mom is a gerontologist.

Scott Rusnak VP Community

Scott has considerable experience building online communities for the likes of A&E, Showtime, PBS, Random House, FIFA, and the NHL. He was Co-Founder of Schoollogic and virtual world / gaming studio Visimonde, and was a catalyst for international growth with

Spencer Morgan Co-Founder

8 years as a professional journalist writing features for The New York Observer, New York Times, New York Magazine, Atlantic Magazine, Businessweek and Playboy. Inspired to create MyGrove Media by The Senior Games and his grandfather, Harry Morgan (M.A.S.H., Dragnet). MA in Journalism from Annenberg School, USC.

Laura Dean Director of User Experience

10 years UX & Digital Strategy experience with start-ups and agency-side with established brands such as ESPN, Sony, Alaska Airlines, Nissan, Microsoft, Disney, Jaquar, Holland America, T-Mobile, Cedars-Sinai, Stanford and the Washington State Department of Health. BA Psychology, University of Michigan & MA Interaction Design, SFSU.

Robby Robson Director Marketing

6 years marketing and selling homes in active adult communities in Arizona and TX, where his family is one of the leading luxury developers in this market. Robby knows first hand how enthusiastic active adults are about MyGrove .

Investors / Advisors

Katy Fike
PhD. Advisor

Co-founder of Aging2.0,. A PhD gerontologist, strategy consultant, former investment banker, systems engineer and blogger . Board of Directors of the American Society on Aging and the Family Caregiver Alliance . Featured Senior Care Expert on

Mitchell Fox

Co-Founder, Investor, Advisor

Former Group President, Publishing Director for Conde Nast, and President/CEO of Golf Digest. CEO of crowd source driven 8020 Media from 2008-2009.

Stephen Johnston


Co-founder of Aging2.0. Co-author of Growth Champions, co-founder of the Innovation Leaders Fund, founder Fordcastle, Board Member of Older Adults Technology Services.  Fullbright Scholar, MBA Harvard Business School.

Larry Leisure

Investor, Advisor

Chairman of ADVI . Sr. Health Policy Advisor Kleiner, Perkins, Caufield & Byers. Managing Partner Chicago Pacific Founders. Former Global Managing Partner Accenture and SVP Kaiser Foundation Health Plan.