My Grove Landing

Our Mission

MyGrove is working to empower age 55+ active adults and their activity groups with online/mobile tools and a social media experience that connects them with their passions, fellow enthusiasts and supportive family.

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  • Local Group Tools

    Functional tools for your offline activity groups.

  • Local Content & Events

    Content organized around the activities you are passionate about.

  • Social Experience

    A social experience to celebrate your expertise and achievements with fellow enthusiasts, neighbors or family.

About MyGrove

Based in Brooklyn, New York. MyGrove is committed to empowering age 55+ active adults and their local activity groups with tools and a social media experience designed specifially for them.

about my grove


Michael Gold Acting General Manager

CEO Electrotank (acquired by High5 Games 2013). COO of Animation Collective (acquired by Handmade Films 2009). PI of DARPA virtual collaboration project. Co-Founder Learnimation LLC, winner 13 SBIRs. BA in Economics, Amherst College. Mom is a gerontologist.

Jeffrey Gross Director Product Development

Enterprise software engineer. Serial entrepreneur. PPC and SMM expert advisor, directing $3M/yr in local online-mobile marketing for clients in 2013-2014. Supervised the development and launch of over 500 web sites and applications.

Spencer Morgan Co-Founder

8 years as a professional journalist writing features for The New York Observer, New York Times, New York Magazine, Atlantic Magazine, Businessweek and Playboy. Inspired to create MyGrove Media by The Senior Games and his grandfather, Harry Morgan (M.A.S.H., Dragnet). MA in Journalism from Annenberg School, USC.

Robby Robson Director Marketing

6 years marketing and selling homes in active adult communities in Arizona and TX, where his family is one of the leading luxury developers in this market. Robby knows first hand how enthusiastic active adults are about MyGrove .

Investors / Advisors

Katy Fike
PhD. Advisor

Co-founder of Aging2.0,. A PhD gerontologist, strategy consultant, former investment banker, systems engineer and blogger . Board of Directors of the American Society on Aging and the Family Caregiver Alliance . Featured Senior Care Expert on

Mitchell Fox

Co-Founder, Investor, Advisor

Former Group President, Publishing Director for Conde Nast, and President/CEO of Golf Digest. CEO of crowd source driven 8020 Media from 2008-2009.

Stephen Johnston


Co-founder of Aging2.0. Co-author of Growth Champions, co-founder of the Innovation Leaders Fund, founder Fordcastle, Board Member of Older Adults Technology Services.  Fullbright Scholar, MBA Harvard Business School.

Larry Leisure

Investor, Advisor

Chairman of ADVI . Sr. Health Policy Advisor Kleiner, Perkins, Caufield & Byers. Managing Partner Chicago Pacific Founders. Former Global Managing Partner Accenture and SVP Kaiser Foundation Health Plan.

Andy Spade

Investor, Advisor

Fashion designer and branding expert behind Kate Spade, Jack Spade and Sleepy Jones brands. Founder and Director of Partners & Spade branding consultancy.